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Our Story

As a pharmacist, my approach has been mainly focused on symptomatic medicine. It was draining to continuously dispense medication to people who had chronic diseases without establishing the causes of imbalances.  I witnessed that treating symptoms do not alleviate the root cause problem.

I turned my focus towards prevention.  I decided to take a leap into the unknown by going back to education and study Naturopathic Nutrition at the College of Naturopathic Medicine in Manchester. This is my second and final year of intensive studying. It also includes completing 200 clinical hours in order for me to graduate as a well informed and seasoned Naturopathic Nutritional therapist.  

We see too many dramatic headlines and too much nutritional information is available online.  One day we read the immense benefits of a food/nutrient then the following day you will read the same food/nutrient will be the end of us.

For me, it just gets really overwhelming. And, kind of, exhausting.

This is why Fitra was born.  Fitra Nutrition brings evidence - based science on nutritional, lifestyle and behavioural studies and information.

I look forward to you joining me on this empowering journey.

Hend Ahmed 

Founder of Fitra Nutrition